||Snapdeal buys marketing and personalization service company TargetingMantra
||Online marketplace Snapdeal has announced acquisition of marketing and personalization service company TargetingMantra. Financial details of the deal were not revealed.
The Gurgaon-based startup's core mainly focuses in building products to boost customer buying process and boosting conversion rates through intuitive product discovery, recommendations and channel selection.
Rohit Bansal, chief operating officer, Snapdeal, said, "Personalization is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The TargetingMantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020.
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